Who we are

Frolic
The term “Frolic” describes a tradition in which hundreds of families gather to raise a barn in one week. Frolics were a demonstration of what is possible when a community comes together to build its future.

We created Frolic to enable communities to build projects that reflect the way they want to live. We partner with single-family homeowners to co-develop multi-family housing on their properties. Homes in our projects can be purchased with low down payments and are affordable to middle-income families.

The Frolic model emerged after 2 years of research at the Center for Real Estate at MIT, with input from over 180 innovators and experts in housing, finance, and community-driven development and support from The Terner Center for Housing Innovation, MIT, The Chan Zuckerberg Initiative, and the Brookings Institution.

Meet Our Team

Co-founder & CEO

Tamara Knox

Tamara enjoys rethinking funding and ownership structures in order to expand who can own a home and see a future in their city. Prior to starting Frolic, she did urban economics and affordable housing policy consulting and worked as a developer focused on equitable economic development. She holds a B.A. in Urban Studies with Honors from Stanford University and a Master in City Planning (MCP) and Master of Science in Real Estate Development (MSRED) from MIT.

Community Relations Coordinator

Leland Adams

Leland conducts our community outreach and digital marketing planning to spread awareness of cooperatives and home ownership to the greater Seattle area. As a lifelong resident of the central district, he brings insight into connecting urban community and housing. He is an excellent facilitator helping build the larger Frolic Ecosystem of partners, residents, and homebuyers.

He has a B.A. in Business Administration from the Milgard School of Business at the University of Washington and a minor in Data Analytics.

Design Fellow

Audrey Ward

Audrey works on the visual identity of Frolic, primarily focusing on website layout and graphic design. She is passionate about the power of beautiful and functional design and is especially interested in the application of design thinking processes to address problems in cities. She currently attends Stanford University where she is pursing a B.S. in Product Design and a Minor in Urban Studies.

Co-founder & COO

Joshua Morrison

Josh loves the complexity of design, and creating new futures by bringing less-heard voices and needs to the center of the development process. Before co-founding Frolic at MIT, he ran a design firm in Copenhagen and has 8 years of planning and development experience. His work focuses on just transformation of neighborhoods and soft density. He holds a Master in City Planning (MCP) from MIT and a B.A. in Urban Studies and Environmental Design from Brown University.

Development Manager

Alex Herbig

Alex Herbig, a multifaceted professional who wears many hats in the realms real estate, architectural design, and creative expression. With a Bachelor's degree in Global Development Studies from Seattle Pacific University and a background in non-profit work, Alex's commitment to addressing social inequity informs his approach to every project he undertakes. As a licensed real estate agent, he navigates the intricacies of entitlements for real estate development, specializing in site design, zoning research, project management and architectural design.Alex has a passion for big picture thinking and creating regenerative development through community-centric space making and fostering connections between people, place, and nature.

Director of Finance & Strategic Planning

Rob Britton

Rob is passionate about redesigning neighborhoods around people and communities, believing human-scale cities are more vibrant, equitable, and economically sustainable. Though he has a background in numbers and strategy, Rob is driven by this vision of more livable cities designed for people, not profit. Rob holds an MBA from Yale School of Management and BBAs in Finance and Accounting from the University of Oklahoma. When not working, you can find Rob hiking or traveling in his campervan.